If you’re ready to sell your home fast, then you can’t ignore social media. Today, more and more people are using social media as regularly as opening their email inboxes. You could be missing out on potential leads if you haven’t considered using it!
According to the National Association of Realtors (NAR), 99% of millennials and 89% of older boomers use online websites for their initial home searches.
With this in mind, read on to learn how to use social media while selling your house through these easy, actionable tips!
1. Get Professional Photos
Before you even begin posting to social media or any other websites, it’s important that you have professional photos taken of your home in order to sell your home fast. Professional photographers are able to capture an accurate and appealing representation of your home’s layout and current decor. These photos will draw potential buyers’ attention and motivate them to contact you sooner.
Even better, photographers typically know how to size and format images correctly so that all you need to do is upload them directly to your social media platforms of choice.
2. Update Your Facebook Status
Once you have your professional photos, the easiest step to take is to update your Facebook status. Include as many photos of your home as you desire, your address, and a link to your listing on Trulia, Zillow, or any other website your home might be on.
Ask your friends to share it on their own pages so that even if they aren’t looking for a new home, they might know of someone who is.
3. Upload a Video
Another option is to use your phone to record a video walkthrough of your home. Start at the front door and walk at a normal pace inward, keeping the camera on your phone about level with your chest. This will give interested buyers a better idea of the layout of your home without having to schedule a showing, so you’ll be saving time for everyone.
Unless you have large walk-in closets that have already been cleaned, just focus on showing the main parts of your house.
4. Post on Instagram
You’ll want to post your professional photos to Instagram as well, but we have a few suggestions on how to utilize Instagram to the best of your ability and get the most exposure.
Post Photos One at a Time
Post your photos on a consistent schedule, one at a time. Many people use Instagram during their lunch breaks or when they get home at work, so aim to post them in the afternoon or in the early evening.
Include a CTA
For each post, include details such as the number of bedrooms and bathrooms, the area where your home is located, and any nearby amenities. Most importantly, include a “call to action,” or CTA. This is a request for the person browsing your photos to complete a certain action.
In this case, you’ll want them to contact you if they’re interested, so include that at the end of your description.
Hashtags on Instagram are necessary in order to get exposure from people who aren’t already your followers. Instagram allows a maximum of 30 used, so we recommend to use as many relevant hashtags as you can.
You’ll also want to include hashtags:
- With a popularity of less than 200,000
- With your city and state
- Describing the photo
- With relevant keywords
Use Instagram’s search feature in order to search for each hashtag idea you come up with. On a hashtag’s page, it will tell you how popular it is along with relevant ones that can speed up your work.
5. Create Events
Facebook has a lot of extra features that make it ideal for real estate. One of its most notable features is Events. Any user is free to create an event of any kind and invite Friends to RSVP for it.
This is especially useful if you have any open houses coming up and you want to create extra interest. Remember to make your event public and, for even more exposure, share the event with local Facebook home buying groups that would be interested.
6. Create Facebook Ads
Another feature that you can use on Facebook is Ads. Facebook Ads are unique in that they enable you to target unique segments of your audience. For instance, you can set up an ad to only show to people in your local area. You can further specify your audience based on their interests, whether they’re planning to move, and more.
The best part is, creating ads through Facebook is extremely user-friendly. Their UI and tutorials will walk you through step-by-step on how to create an ad that works for you.
7. Follow Up
The hardest part about selling a home yourself is all of the details and people you’ll have to follow-up with. Remember to set aside a portion of each day to reply to each email, comment, or direct message you receive. They could be potential buyers wanting to take a look at a house or pass along your information to friends or family.
Selling Your House Quickly Through Social Media
Both millennials and buyers are using the Internet to find listings and decide whether they want to take a look at a house or pass on it. If you aren’t using your social media channels now, you need to!
Simply by getting professional photos, posting consistently, and following up with leads, you could potentially reach hundreds of interested buyers.
Ready to get a cash offer on your home with the best solution available? Contact us today!